BS in Innovation & Entrepreneurship
This major is designed to leverage existing strengths in Innovation and Entrepreneurship by offering students a cross-disciplinary, flexible major that provides students with the knowledge and skills to:
- Develop and manage the innovation process
- Plan and commercialize innovations
- Evaluate and manage innovation opportunities
- Participate in and manage ideation and the new product development process
- Understand the legal and policy issues associated with new ventures
- Stimulate and manage the creation of new business enterprises both within and existing corporate structure and as start-up enterprises
Required coursework includes:
- Economics of Innovation
- Designing and Leading Innovative Ventures
- Consumer and Buyer Behavior
- Market Analysis and Research
- Creativity and Developing Innovation and New Products
- Commercializing Innovation
- Innovation and Entrepreneurship Strategy
Motivated and Enterprising: The placement stats of Clarkson Business School graduates are consistently among the nation’s highest for starting salaries (over $50,000 last year) and our alumni successfully compete head to head with ivy-educated counterparts to lead global companies. One in five alumni over the age of 40 is already a chief executive or another senior executive of a corporation.
